About Us
Scent Creatives is a boutique fragrance consulting agency and innovation lab
based in the burgeoning center of global perfumery: Dubai.
We help brands find their distinct, olfactive voice within a crowded market.
By utilizing deep sector expertise and proprietary brand and fragrance evaluation tools, we create signature brand memorability and unique product adoption strategies.
Our mission is to leverage the heritage and craftsmanship of perfumery, while amplifying trendsetting inspiration from the MENA region.
Latest from our Blog
A Letter From Our Founder
A Letter From Our Founder
When I started my career, Paris was the center of the world, a few names were setting the trend, and every new fragrance launch was met with renewed excitement. Fast forward fifteen years, the scented world has evolved into a competitive and cluttered universe. The Middle Eastern fragrance landscape has morphed into a playground, where heritage faces international competition on home territory.
How does one remain relevant with over 800 new fragrance launches every year? How can brands today create the iconics of tomorrow? In this challenging context, companies must show innovation, differentiation and superior creative leadership. I have spent most of my professional life answering those questions and helping companies find their own voice.
At Scent Creatives, we bring sector experience, in-depth olfactive knowledge, and a regional focus leveraging international methodologies. From the ideation stage and throughout the product life cycle, we help you make the right decisions to create meaningful success stories for your brands.
I first got into fragrances to bring a smile onto people’s faces, and that is our driving ambition today. We look forward to partnering with you to build your next scented signatures. From Dubai, to the World.
RAWYA CATTO
Managing Director & Founder
Service Offering
We cover all fragrance related needs throughout the product lifecycle.
Who We Serve
Luxury, Prestige & Speciality
Focus: Fine Fragrance
- Perfumery lives at the intersection of art and science. This industry was built on delivering moments of pleasure with superior craftsmanship.
- Fragrance-first companies must continue personalizing the dream, while bringing memories to life.
Consumer Goods
Focus: Functional Perfumery
- Fragrance is the unconscious landscape of our daily lives. It serves a dual purpose of reassuring a product's function, while also acting as the primary trigger for repurchase.
- The consumer’s expectations of an enjoyable experience with exceptional performance must be at the heart of the product.
Lifestyle Brands
Focus: Scented Environments
- The customer experience can be highly influenced by scent. From a hotel lobby, retail floor or the comforting aroma of one's own home, fragrance can be designed to enhance any desired ambiance.
- There is strong impetus to coupling a brand's value to its space and olfactive signature.
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