Scent Creatives is a boutique fragrance consulting agency and innovation lab
based in the burgeoning center of global perfumery: Dubai.
We help brands find their distinct, olfactive voice within a crowded market.
By utilizing deep sector expertise and proprietary brand and fragrance evaluation tools, we create signature brand memorability and unique product adoption strategies.
Our mission is to leverage the heritage and craftsmanship of perfumery, while amplifying trendsetting inspiration from the MENA region.
When I started my career, Paris was the center of the world, a few names were setting the trend, and every new fragrance launch was met with renewed excitement. Fast forward fifteen years, the scented world has evolved into a competitive and cluttered universe. The Middle Eastern fragrance landscape has morphed into a playground, where heritage faces international competition on home territory.
How does one remain relevant with over 800 new fragrance launches every year? How can brands today create the iconics of tomorrow? In this challenging context, companies must show innovation, differentiation and superior creative leadership. I have spent most of my professional life answering those questions and helping companies find their own voice.
At Scent Creatives, we bring sector experience, in-depth olfactive knowledge, and a regional focus leveraging international methodologies. From the ideation stage and throughout the product life cycle, we help you make the right decisions to create meaningful success stories for your brands.
I first got into fragrances to bring a smile onto people’s faces, and that is our driving ambition today. We look forward to partnering with you to build your next scented signatures. From Dubai, to the World.
Managing Director & Founder