Blog

From candle to technology: comfy perfumes in swinging homes
  • Nov 17, 2020
  • Nathalie Pichard

From candle to technology: comfy perfumes in swinging homes

With the stress and anxiety they create, the pandemic and lockdown have suddenly changed consumers’ life and work habits. For many people, their homes have become a refuge to recharge their batteries or a new space to telework. What is more vital than perfuming your home with pleasant smells providing good vibes?

Creating the Perfect Scent
  • Nov 11, 2020
  • Curated by Rawya via TishTash for Curated ME

Expressions by Thought-Provoking Fashion Fiends - Creating the Perfect Scent

Rawya Catto, Founder & Creative Director of boutique fragrance consulting agency and innovation lab based in Dubai, Scent Creatives, explains the polarities between western and Arabian perfumery, strategies behind product portfolio expansion, marketing tips during COVID-19, Gen Z shopping behavior and more.

Fall fragrances
  • Nov 09, 2020
  • by Rawya Catto & Ashley Wallis

2020 Fall Fragrance Wardrobe, a taste of Optimism in Dubai

As we enter the last quarter of what has been an unusual year, to say the least, we crave a change in the scents we surround ourselves with.

Hair to Stay
  • Nov 02, 2020
  • by Avantika Bedi

Hair to Stay

Hair perfumes are shining bright and are here to stay.

Ayurveda, or the True Scent of Naturality
  • Sep 12, 2020
  • by Rawya Catto

Ayurveda, or the True Scent of Naturality

As the West continues its exploration of natural, sustainable, and holistic consumption, we witness a renewed interest in traditional healing practices. Today, we shed the spotlight on the Indian art of Ayurveda, the “wisdom of life”, as the truest form of naturality in wellbeing rituals.

A New Standard: Olfactive Trends in the Age of Coronavirus
  • Aug 09, 2020
  • by Rawya Catto

A New Standard: Olfactive Trends in the Age of Coronavirus

Salty is the new Sweet, Powdery Florals are back, and Minimalistic Freshness is paving the way for Scented Wellbeing. Covid-19 has accelerated behavioral trends across the board. Fragrance is no exception.

A New Standard: Deep Submersion into Digitization
  • Jun 22, 2020
  • by Ryan Day Castle

A New Standard: Deep Submersion into Digitization

How to generate excitement for fragrance online, learn from AI, and fix the biggest loser. Immediate, actionable strategies to digitize an industry historically reliant on in-person experiences.

Joy, an Expression of Hope when there is none to go around
  • Jun 14, 2020
  • by Rawya Catto

Joy, an Expression of Hope when there is none to go around

It is in times of darkness that we are in most need of light. One fragrance became the expression of hope by breaking the mold of gloom, in a world in need of a spark.

A New Standard: Storyselling in an Era of Caution
  • May 12, 2020
  • by Ryan Day Castle

A New Standard: Storyselling in an Era of Caution

Brands are taking it back to their core values. We explore how Covid-19 has affected communication strategies across the fragrance industry, and how to reframe the conversation with consumers about what you stand for.

Shalimar Eau de Parfum Serie Limitée 2020: An Object of Design for a Legendary Legacy
  • May 03, 2020
  • by Rawya Catto

Shalimar Eau de Parfum Serie Limitée 2020: An Object of Design for a Legendary Legacy

I love a great story. And none come greater than a mythical tale of passion worthy of a Shakespearean odyssey, turned into a timeless perfume.

A New Standard: Behavioral Shifts in Tomorrow’s Consumer
  • Apr 28, 2020
  • by Rawya Catto

A New Standard: Behavioral Shifts in Tomorrow's Consumer

In the introduction to this series, we explore the long-term implications of altered consumer behavior following short-term, global confinement.

The Smell of Classic Blue
  • Apr 15, 2020
  • by Ryan Day Castle

The Smell of Classic Blue

It’s Pantone’s Color of the Year 2020…but what does BLUE even smell like?

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