Service Offering

Innovation/Ideation

IDEATION

  • Market Research

    • Market assessment & white space identification
    • Product format opportunity
    • Trends scouting & relevant application
  • Brand Development

    • Branding strategy
    • Fragrance story building
    • Olfactive design innovation
Product Development

CREATION

  • Project Management

    • Creative direction
    • Supplier management
    • Identification & sourcing of required skillsets
    • Effective team leadership
  • Product Development

    • Product concepting & design
    • Supplier briefing
    • Fragrance evaluation & development
    • Formula management
    • Regulatory & technical support
Go to Market

LAUNCH

  • Marketing

    • Fragrance description and advertising romance copywriting
    • New customer acquisition support
    • Experiential activation design
    • Product launch eventing
  • Retail & Distribution

    • Sales personnel fragrance storytelling training
    • Retail and e-commerce distribution recommendations & partnership introduction
Maturity

MATURITY

  • Assessment

    • Brand positioning analysis
    • Portfolio restructuring
    • Market relevance assessment
    • Loyalty program review
  • Transformative Support

    • Digital platform & e-commerce integration
    • Customer data analytic & social listening support
    • Customer journey redesign for increased conversion
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